- To promote friendly relations in the cultural and tourism sectors between Malaysia and China.
- To Penetrate grassroots cultural activities, cultural industries. education and sports sectors to facilitate exchange, learning and flow of talents between the two countries.
- To connect government officials, business and private sectors of Malaysia and China, stimulating positive economic development in relative fields.
- To organize social and cultural activities in the fields of culture, tourism, education, culture, science and technology between Malaysia and China.
- To conduct research, analysis and reports on cultural tourism and related projects between Malaysia and China.
The aim of Malaysia-China Cultural Tourism Association is to promote and strengthen the development of culture and tourism between the two countries, deepen the friendship between the people of Malaysia and Chiina, and serve as a bridge between domestic and foreign counterparts, governments and enterprises. Our goal is to integrate resources and vigorously develop and promote cultural tourism. Strengthen and develop Malaysia's cultural tourism industry and drive comprehensive leap-forward development of the social economy.
We will also build an Internet + Cultural Tourism Service Information Development Platform for both countries, using social resources and professional services to help Malaysian cultural tourism enterprises improve their development level. We will also be conducting research and academic discussion activities on domestic and foreign cultural tourism resources, provide consulting service and demonstration evaluation for the planning, design, operation and implementation of cultural tourism projects, expand foreign exchanges and cooperation,exchange information, and provide information for the development of Malaysian cultural tourism service enterprises, stimulating the overall vitality of the cultural tourism industry in both countries.
"China has been Malaysia's largest trading partner for 13 consecutive years and is also Malaysia's largest source of tourists. The Malaysia-China Cultural Tourism Association has actively strengthened friendly cooperation with China in many aspects, contributing to cultural tourism development of both countries.
— Deputy Speaker of the House of Commons of Malaysia YB Nga Kor Ming
"Our goal is to build an Internet + cultural tourism service information development platform for both countries, using social resources and professional services to help Malaysian cultural tourism enterprises improve their development level."
— President of Malaysia-China Cultural Tourism Association Natalie Chan
Natalie Chan Shei Tyng
Tan Tiong Yih
Leong Mee Yau
Li Shu Fen
Chan Ah Yau
Kissinger Wang Qi Xing
Chan Eng Seng